Café Culture at Sazerac
TRANSPORT VISITORS BACK TO SAZERAC & NEW ORLEANS CULTURE AT THE RISE OF THE 20TH CENTURY.
Sazerac House museum is a 20,000-square-foot multi-sensorial journey into the spirited culture of New Orleans.The Sazerac House is an experience that redefines what a brand, a drink, and a distillery can do when married with a historic city and a spirited culture.
The Café Culture interactive table captures the Sazerac Coffee House circa 1902, one of the city’s top destinations. Interactive tables becomes storytelling triggers, where coasters activate stories, drinks show old recipes and introduce some of the establishment’s most famous bartenders—it’s a magical experience that gives people a taste of the celebrations once had. In the end, the coaster with a recipe on the back becomes a souvenir to take home.
PROJECT
Sazerac House
New Orleans, LA
2019
Studio: G&A
ROLE
Creative Lead
Art Direction
Execution
Production
TOOLS
Camera recognition
Interactive physical triggers
IR emitter technology
Projection mapping
Photoshoot direction/ Set design
Using shape detection and projection mapping, coasters bring magically stories and interactive objects to life, and serve as a nice recipe takeaway fo visitors.
The bar objects were either shot in studio or recreated digitally, and enhanced with motion and sound to bring the stories of Sazerac to life.
CREDITS
Exhibition & Media design: Gallagher & Associates
Fabricator: Solomon Group
