Working with Exhibits, Content, UX & Tech teams, I lead the art direction & design of immersive digital experiences in physical spaces for Museums & Brands, working with a variety of formats and technologies.
My position covers all phases of a project from early concept to design development and final installation, interfacing with clients and contractors on a regular basis and ensuring both the creative and business goals are met at each step of the way. As a hands-on digital designer, I also love experimenting and take an active role in prototyping and user testings.
Prior to my current position, I worked in Paris for renowned R&D departments in the automotive and luxury industries and led creative projects on the future of in-car interface design for PSA Group premium and concept cars. I also art directed print and digital projects for Louis Vuitton’s Innovation & Environment Lab, while working on the side as an illustrator for fashion trends bureau, agencies, magazines and festivals.
Clients include Museums, Brands, Corporations, Non-Profit Organizations such as
Google | Kia Motors | Sazerac House | International Spy Museum |Mississippi Arts & Entertainment Experience Center | The Witte Museum of Natural History | City of Hope Museum |National Museum of African American Music | Peugeot PSA Group | LVMH Louis Vuitton | Promostyl | Etam | Diramode | Publicis | K-Live Festival …
Connect on LINKEDIN — Send an email at jflechoux@gmail.com
I also do …

Art curation
I art directed and curated for 4 years an Art Fair event in Paris, a 2 days event mixing digital and traditional art forms with live music and performances.

Illustration
I lived in Tokyo, Japan for a year and launched with my partner a limited screen-printed t.shirt and tote bag brand with my illustration work.
Awards + Talks
Case studies: Sazerac, The MAEEX, The NMAAM