Hi there, I’m Julie, a hands-on Creative Lead & Visual Experience Design Director at G&A NYC.

Working with Exhibits, Content, UX & Tech teams, I lead the art direction & design of immersive digital experiences in physical spaces for Museums & Brands, working with a variety of formats and technologies.

My position covers all phases of a project from early concept to design development and final installation, interfacing with clients and contractors on a regular basis and ensuring both the creative and business goals are met at each step of the way. As a hands-on digital designer, I also love experimenting and take an active role in prototyping and user testings.

Prior to my current position, I worked in Paris for renowned R&D departments in the automotive and luxury industries and led creative projects on the future of in-car interface design for PSA Group premium and concept cars. I also art directed print and digital projects for Louis Vuitton’s Innovation & Environment Lab, while working on the side as an illustrator for fashion trends bureau, agencies, magazines and festivals.

Clients include Museums, Brands, Corporations, Non-Profit Organizations such as

Google | Kia Motors | Sazerac House | International Spy Museum |Mississippi Arts & Entertainment Experience Center | The Witte Museum of Natural History | City of Hope Museum |National Museum of African American  Music | Peugeot PSA Group | LVMH Louis Vuitton | Promostyl | Etam | Diramode | Publicis | K-Live Festival …

Connect on LINKEDIN — Send an email at  jflechoux@gmail.com

I also do …

Interior Design

I have a passion for vintage home furnishing and collect objects all over the globe. See how my partner and I transformed our loft in Argenteuil, right outside of Paris.

 ⟶ Read article on Houzz

Art curation

I art directed and curated for 4 years an Art Fair event in Paris, a 2 days event mixing digital and traditional art forms with live music and performances.

 ⟶ See lequ4tre.fr


I lived in Tokyo, Japan for a year and launched with my partner a limited screen-printed t.shirt and tote bag brand with my illustration work.

 ⟶ See designs here

Awards + Talks
MUSE International Creative Award | Platinum: Experiential & Immersive | Interactive
Sazerac House - Sophisticated Spirits Interactive
MUSE International Creative Award | Platinum: Exhibition & Experiences
International Spy Museum
2019 - 2020
Guest Lecturer at Parsons The New School, NY (Media Practices, Diane Mitchell )
Visual Design for Museums & Branded environments
Case studies: Sazerac, The MAEEX, The NMAAM
Communicating the Arts Conference Montreal
Case study: The MAEEX experiential design
Communicating the Arts Grand prix
Mississippi Arts & Entertainment Experience (MAEEX)
SEGD Honor Award Digital Content
‘Inside the Writer’s mind’, The MAEEX, Mississippi
IDCA Silver Award
Witte Museum of Natural History
GOLD Horizon Interactive
City of Hope Museum
Eyeo Festival Show & Tell
The Wishing Tree