Kia Brand Activation
GIVE IT EVERYTHING
The Performance Challenge creates a stage for College Football Fans to try their best and fuel their spirit of competition via two sport activities, and ask them this question: ‘Do you have what it takes?’ Inspired by the NFL Combine challenge, visitors try the Vertical jump and 40-yard dash interactive and see how they measure up. Using motion detection and RFID technology, visitors are invited to a personalized experience where their gestures and movement are advancing the activity.
From a distance, Visitors see a wall of lighted images showcasing pure performance. The images show athletes training, Kia instrument gauges revving, players scrimmaging, and Kia vehicles cornering. This is clearly an exhibit about grit, excellence, and becoming the best.
As visitors get closer, they encounter two vertical pillars with large displays front and center. The displays invite them to test their own performance. Visitors approach the pillars and are drawn into a fun easy-to-understand game where body gestures and movements are their tools.
College Football Hall of Fame
Studio: Gallagher & Associates
Concept Design & Art Direction
UI & UX Design
Visual & Motion Graphics
They can also jump to test their explosiveness in the Vertical Jump experience and see how their efforts compare to others’, challenging them to try a little harder.
Design & Execution: Gallagher & Associates
Integration & Fabrication: 1220