The
Witte Museum

BRINGING THE MUSEUM OF NATURAL HISTORY TO THE 21ST CENTURY

Utilizing the vast collections of the Museum, the Witte blends the beloved dioramas and historic collections of the Witte’s past with immersive spaces, multi-media, films and interactive. The result is a thoroughly engaging and theatrical space that tells the story of the True Texas, millions, thousands and hundreds of years ago to today.

The three Dino spinners screens positioned around dinosaur mounts offer visitors a unique and in-depth way to learn more about their favorite prehistoric creatures. Visitors can rotate and manipulate in real-time 3D dinosaurs, tap hotspots to unlock quick, engaging facts about the creatures in front of them.

The Rock Art connects visitors to the people who called this area home 12,000 years ago. A huge projection screen transports visitors to the site of a beautiful mural painted thousands of years ago — while a 55″ touch-screen with very high res. images allow visitors to explore in detail 5 different sites and their murals and learn more about their meanings and surroundings.

In this gamifying experience, visitors get their hands “dirty” in the Digital Dig. The 32″ touchscreen table allows visitors to learn about the sites, tools, field notes and methods paleontologists use… all while uncovering fossils on their own.

BEHIND THE SCENES

We ran several rounds of client and prototype reviews, on and off-site user testings throughout the project duration, working closely with target audiences such as middle schoolers and their teachers for feedback implementation. Using JIRA as a software development tracking tool, we successfully brought to life 8 major interactive pieces spread across the museum.


CREDITS

Exhibit & Media Design: Gallagher & Associates
3D graphics: Karen Carr
Software Development: Ideum
Architect: Lake Flato

PROJECT

The Witte Museum of Natural History
San Antonio, Texas, USA
2016-2017

Studio: Gallagher & Associates

ROLE

Creative Leadership
Art Direction
Visual & User Interface Design
Testing & Quality Assurance

TOOLS

Interactive stations
Immersive films
Live projection
3D interactive environments

AWARD

2017 IDCA Silver Award — Best Scenography