The MAX

A ‘DO TOUCH!’ MUSEUM

The Mississippi Arts + Entertainment Experience aka The MAX’s main goal is for local audiences to revisit their state’s history, cultural heritage, and homegrown talents: Elvis Presley, BB King, Oprah Winfrey, Richard Wright, William Dunlap, Jim Henson, James Earl Jones to name a few.

We designed a playful environment which recreates the classic landmarks of a Mississippian city: a church, a school, a home, a juke joint, an artist studio, a TV store, and a boat. Visitors can step in each of these environments and engage with one of the 19 immersive experiences.

In the Juke Joint, people are greeted by the owner who takes them through BB King, Charley Patton or other local legends’ ascension to fame. They can also create and listen to their own fantasy band made of famous Mississippian musicians.

In the School Yard, young visitors are mentored by legends such as Elvis Presley sharing real personal stories from their salad days.

In the kitchen, visitors learn the origins and secrets of classic recipes by interacting with plates on a real-time projected table.

The Cultural Trails take visitors on a road trip across Mississippi. Users can walk away with curated trails sent to their phones, or printed on a map.


CREDITS

Exhibit & Media Design: Gallagher & Associates
Software Development: Gallagher & Associates, Mind Over Data, Takuan.
Fabrication & Hardware Integration: Salomon Group
Architect: LPK

PROJECT

Mississippi Arts & Entertainment Experience 
Meridian, Mississippi, USA
2017-2018

Studio: Gallagher & Associates

ROLE

Creative Leadership
Art Direction
Visual & User Interface Design
Testing & Quality Assurance

TOOLS

Interactive stations
Immersive films
Projection mapping
Machine Learning
Leap Motion
CMS & user takeaway micro- site