AN ART FAIR IN A POST-INDUSTRIAL LANDMARK
Since 2012, Le Qu4tre’s art fair in Argenteuil brings together a large diversity of artists to exhibit their work in a place of high industrial architecture interest.
I was a founding member of the non-profit that revived an informal tradition of loft residents opening their doors for pop up art exhibitions. In 2012, we structured the event and put it on the map for arts and architecture lovers in Paris.
As the festival’s Creative Director I took the lead on designing the event’s brand identity and visual communication, as well as curating digital arts and contemporary graphic design and illustration.
As a reminder of the place’s former dedication to handling merchandise unloaded from freight trains, visitors were handed a train-like ticket which they could get holes punched into at each of the 17 exhibition rooms.
Since 2012, the event has successfully generated visits from thousands of art, music and architecture lovers, becoming the main artistic focus for the city of Argenteuil. The Team at le Qu4tre is still organizing this event every year in may.
Pictures: Le Qu4tre
Video: Soixante Circuits/Los Patos
Sponsor: Mairie d’Argenteuil
Argenteuil, Paris, France
Curated art exhibitions
Immersive and interactive installations
Social Media posts & activation
Signage & Wayfinding