Louis Vuitton First Honeydew

FROM ROOFTOP-PRODUCED HONEY TO HIGH END PRODUCT

In 2009, Louis Vuitton installed 3 beehives on the roof of its headquarters in Paris welcoming as many as 200,000 city bees. Throughout 2010, the ‘city’ bees gathered 165 pounds of nectar, from which the golden honey was produced. The luxury brand harvested their first batch called La Belle Jardiniere in signature LV packaging with the LV symbols on the sides.

A packaging inspired by a blooming flower

After being put in charge of designing a label for the glass container of the first Louis Vuitton honeydew, I proactively researched and proposed a packaging inspired by Japanese origami art, evocative of a blooming flower. The full harvest was split into 21 jars, each of them handed-in to head managers of Louis Vuitton with a leaflet explaining the process.

Leaflet to explain the process

The full harvest was split into 21 jars, each of them handed-in to head managers of Louis Vuitton with a leaflet explaining the process.