Concept car DS Divine
ENVISIONING THE FUTURE OF CAR INTERFACE
Divine DS is a car of dynamic, active design, with futuristic, avant-garde headlights combining sequential indicators with laser technology, facets on the roof that open to reveal a reversing camera, and optimized aerodynamics. Inside the car, the ‘cockpit’ driving position and exclusive use of digital systems (touch screen, holographic display, etc.) showcases the in-car technology.
PROJECT
PSA GROUP DS Automobiles
Paris, France
2014
Studio: PSA R&D Style & HMI
ROLE
Creative Leadership
Concept
Art Direction
Visual & User Interface Design
TOOLS
Trends
Interface design
Look & Feel
Emotion
Moodboards
As I was leading the UI of the 2016 DS range’s interface, some of my research & found more immediate applications into DS’s 2014 concept car first holographic cluster: a premium minimalist/futuristic look with floating elements and a central speedometer.
Some 2D & 3D graphical researches I made for the future DS digital Cluster, highlighting a central speedometer, where the infos are projected on glass. The faceted texture reflects the global look and feel of the future DS universe, which you can see on the Divine Concept. All GUI were made using 3DsMax & Photoshop.
CREDITS
PSA Group / DS Automobiles
